Last Tuesday May 3rd, Craig Taylor hosted a podcast on first-time bloggers and those that volunteered and could make it, were Niall Gavin, Kate Graham and myself. Craig’s laptop has since passed to the great ‘laptop in the sky graveyard’ and whilst it’s possible the podcast may be recoverable, I thought I’d post my responses to the questions Craig posed to us all.
What has been your experience with blogs? The first blog I remember reading and connecting to, was that of Clive Shepherd, elearning guru. It felt like he was chatting to an imaginary group of ‘us’ but kept the topic to the point and used language that was totally accessible. His blogs are just the right length too – ie not too long. I’d point anyone starting to blog, to read Clive Shepherd’s blogs – you can learn a lot from him.
I’ve read more since I’ve been connected on Twitter for the last 10 months and that’s only when someone I’m following, whose thought processes and statements I have respect and empathy for, have ‘spoken’ to me in some way.
Prior to that I’d find myself stumbling across blogs by chance, en route to getting information (usually via Google searches). I have to say many blogs come over as preachy, wordy or say “look at me!”, can be way too long and it has to be said, not as well crafted as they could be – Now I recognise I’m going to sound like a grumpy old women when I say this, but any more than a couple of spelling and grammatical errors and I’ve switched off, no matter how many words of wisdom there may be contained within.
I read more blogs these days, but am particular about whose I read.
What was the motivation behind you starting your recent blog? Three things really.
Firstly I’ve always wanted to blog but wasn’t confident that what I had to say was ‘worthy enough of putting out there’. This is due to my very strong driver of ‘Be Perfect’ and injunction of ‘Don’t Shine’. I’m pleased to tell you that age and experience have taught me that ‘just enough is plenty’ that being perfect is relative and that you can ‘please some of the people some of the time’, but you ‘can’t please all of the people, all of the time’ and that is good enough.
Secondly, I was invited to deliver a webinar in March of this year on ‘How to use your voice brilliantly in online sessions’ and felt that what I had to share re vocal training and experience of IT Training online shouldn’t stop there and that blogging would be the perfect vehicle for me to keep sharing what I’d learnt and provide tips and help for others looking for support in this area.
Thirdly, I was made redundant last year and have had a struggle finding paid work although I’ve got close a couple of times. Although I’d keep telling myself ‘you are not defined by a job title’, I wasn’t getting the validation I’d got used to receiving in my day-to-day work. It could have been so easy for me to sink in to a deep dark hiding place for so much of my time out of work, and whilst I did sink on occasions, it wasn’t somewhere I liked to be and so blogging keeps ‘Brand Mandy’ out there and helps my self-esteem energy levels.
Some of you ‘ummed and aaahed’ about it prior to starting. What were the reasons behind that? Once I’d made the decision that I should start blogging, I then found I fell at the first post because I was dealing with a technical blogging landscape I wasn’t familiar with. For example I didn’t realise that there was more to enabling the start of a blog than getting an account on WordPress. After some research and help from followers on Twitter, I realised I needed to buy the services of a Domain Host. I’ve since discovered I didn’t need to do that, could have saved myself £40, but there are lots of benefits for setting it up the way I have, so there are no regrets.
Then there was the wondering of whether I should have a US company host my domain name or a UK one. With the help of my friend, fellow L&D professional, and internet savvy Geoff Penn, it took no time at all to get set up. I just needed some initial training, which Geoff was generous to provide and I was on my way.
What made you opt for your particular blogging platform? Word of mouth. I had had WordPress recommended by many. Tumblr was another one recommended, but in the end went with WordPress. I’d love to find out if it records hits to the blog. If it does, then I’ve been looking in the wrong place….anybody? Kate Graham was helpful in suggesting I look into embedding Google Analytics…will have a look, thanks Kate!
Does your org blog? In my case that question should be did your org blog? Well interestingly enough when the new ‘Technology Training Manager Firmwide’ started with the Firm 2 years before I left, he was keen to get a wiki set up in SharePoint for the Technology training team to interract and he acheived this. In one year I was the only person to blog on it. Once. I had a couple of acknowledgements from the global team of 12 IT Training Professionals but apart from that, no-one else blogged. It became a desert and I stopped visiting it in the hope someone else may have posted (and yes, I had set up RSS feeds to notify me of those posting and commenting, but I just couldn’t believe that nothing was happening).
As Craig pointed out during the interview, it’s not necessarily the case that ‘if you build it, they will come’.
I think the story here, is that if the culture of the organisation is such that to ‘share’ is a cautious exercise a bit like walking on egg shells, then folk won’t be encouraged to blog for love nor money. There has to be a working environment of trust and non-judgement, which in an economically stringent time where redundancies have happened on a number of occasions, no-one will stick their neck out…just in case.
What benefit can you see blogging being to your learners? Both in terms of creation and consumption Regarding creation, I think each of us in Learning & Development has a voice and a growing pot of experience in their related field, which colleagues and fellow networked professionals can learn from. It’s about ‘walking the talk’ and giving something back to the Learning & Development community as well as ‘showing up’. Metaphorically speaking, hasn’t blogging replaced graffiti? I never did that by the way….I was a good girl, damnit! Although thinking about it, I did embellish the carvings others had done before me on the wooden desk top..does that count?
With regards to consumption, I’d want to create lists allied to the training courses being delivered by either myself or colleagues as extra support for all the learners and trainers. The list could be seen as a metaphorical crutch, there to provide additional support during and after the training.
I also think reading a blog can enhance your continuing professional development when the topic has context and doesn’t go on for pages.
What advice would you give to others considering starting a blog? Do it, but consider the following as a framework to work within.
- Context is everything. Ask yourself, what is it you have experienced, that the telling thereof might help someone else in your field? Without context, without your audience being able to relate to something you blog, to their own experience, your network will find it hard to connect or have empathy towards your topic and the chances are you’ll lose them.
- Be prepared to receive nothing back in the way of comments from those who’ve read your post, as well as positive feedback and constructive criticism and learn from each.
- Keep it short. No more than one side of A4. With folk juggling work and private life and multitasking as so many of us have to do, the blog needs to be short and sweet ie say what you’ve got to say, make it engaging, and know when to stop.
- Know your audience by that, I mean if you are currently part of a professional network, be it in your day-to-day job activities and/or you’re currently networking virtually via Social Networks such as LinkedIn andTwitter etc then there’s a good chance the blog will get read and commented on. That’s not a guarantee of course. Perhaps no-one reads it or they read it but choose not to comment on it.
As Human Beings, our need to connect with others is strong and key to our healthy development. Connection endorses and validates your identity, it tells others you’re still here and that you’re willing to speak up and share. In this competitive job market whether you’re in or out of a job, I think that’s important, to be seen to be actively doing that.
Hopefully if the podcast isn’t recoverable we will be recording it again, but anyway I’d be interested to know your thoughts and blogging experience of getting started. How was it for you? Any of this resonate with you?